Omnichannel Classic Parts
This omnichannel classic parts business wanted to increase it’s digital marketing presence. The company was heavily involved in traditional marketing and offered phone support to customers who needed install information.
Services Engaged
Marketing Consultation
Website Creation
Content Creation
SEO, Social Media & PPC
Challenges
The client’s primary challenges included low social media engagement, underperforming email campaigns, and a lack of rich media content. Their e-commerce website needed more content to showcase the build quality of high margin products underselling.
Approach
We developed a multi-platform social media campaign strategy to generate buzz around the omnichannel classic parts concept. This included creating content calendars, designing social media graphics, and writing copy for posts across Instagram, Facebook, and Twitter. We also managed all ad spending on these platforms.
We created and executed an email marketing campaign to target omnichannel classic parts existing customer base and newsletter subscribers. This involved designing the emails, segmenting the audience, and setting up automated drip campaigns to nurture leads who expressed interest in the omnichannel classic parts.
Results
The ongoing consultation continues to drive growth and enhance brand visibility.
Facebook followers from 2k to 80k in 2 years
15% Increase in website traffic
15% Increase in E-mail open rates
Generated avg. revenue of $125k/mo from $3k PPC Budget
Why Choose Our Digital Marketing Services?
EXPERT LEVEL
WEBSITE MAINTENANCE
Stay Relavent
Your website performance is directly correlated to the production of content. We optimize your website to achieve better conversion rates and engagement.
Search Engine Optimization (SEO)
Organic Ranking
Be found by your target audience! Our SEO experts employ industry best practices to enhance your online visibility, driving organic traffic and boosting your search engine rankings.
MARKETING CONTENT
Video, Graphics & Copy
Captivate your audience with compelling content. From blog posts to video content, our creative team produces shareable, valuable content that resonates with your target market.
SOCIAL MEDIA MANAGEMENT
Organic & Paid
Engage and connect with your audience across popular social media platforms. We create compelling content, run targeted campaigns, and build a community around your brand.
Pay-Per-Click (PPC) Advertising
Drive Traffic Quickly
Instantly boost your online presence with targeted PPC campaigns. Our data-driven approach ensures optimal ad placements and cost-effective results.
Email Marketing
Reach Opt-In Customers
Leverage the power of email to nurture leads and drive conversions. Our customized email campaigns are designed to maximize engagement and deliver measurable results.
Analytics and Reporting:
Data Driven Decisions
Stay informed about your campaign’s performance with detailed analytics and regular reporting. We provide insights that empower you to make informed decisions for continuous improvement.
Strategic Planning:
Creation, Strategy & Deployment
Our seasoned digital strategist crafts personalized plans to align with your business goals. From brand awareness to lead generation, we’ve got you covered.
WHAT THEY SAY
Industry Professionals
Pride of Hawaii is a young company that has grown in the last two years. During this process, Mike Fenton has been extremely patient during our growth and they have adapted to our changes probably 100 times. Mike has guided us through this journey and have advised us on tools and techniques to keep us current with the new on line protocols of today’s world! Without Mike Fenton we could not have completed this fantastic site, and we are looking forward to adding more so that we are the hub in our industry and our market.
They really took the extra effort in designing my web site. Mike definitely went above and beyond to meet my budget and make a great site for us. This helped in solidifying a good long term relationship between our companies that will continue to grow. Mike’s expertise in photography was instrumental in making our site a success, both camera knowledge and Photoshop were the finishing touches that only someone as dedicated as Mike Fenton would do for a limited budget like ours.
Without question, the success of the site can be attributed to the thorough preparation by Mike and his staff. Detailed drawings were created which ultimately served as the site roadmap. Simply put, Mike and his staff know what they are doing. The site has turned out great! It is without hesitation that we would highly recommend Mike Fenton.